Burger Planet Press Release Final Draft

FOR IMMEDIATE RELEASE
Feb. 4, 2008

Burger Planet
123 Pretend St.
Gary IN 46401

Contact Information:
James E. Muellenbach III, CEO
(219) 555-5555
James.muellenbach3@fakemail.com
http://www.theburgerplanet.com/

Burger Planet Hires Fitness Guru to Help Promote New Healthy Menu Items

GARY, Ind.—International restaurant chain, Burger Planet, is hiring fitness guru, Jayne Petersen, as part of a new health conscious campaign.

Petersen is well known for her work in helping Opal Whitcomb get into shape. She has been a featured guest on her show more than a dozen times.

Burger Planet CEO, James E. Muellenbach III said that he hired Petersen because, “Jayne Petersen and Burger Planet share a commitment toward health.”

In the past year Burger Planet has introduced several new healthy menu options. In addition to its classic burgers, like the Saturn and Venus burgers, Burger Planet has added a white meat chicken breast to the menu. Customers can also purchase packets of five different types of fruit or one of the new 300 calorie gourmet salads.

Petersen has joined the Burger Planet team because, like she teaches in her best selling book, "Looking Good in a Leotard," it’s important to use moderation in dieting. Petersen said, “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Petersen will kick-off the new campaign on May 12 at the Burger Planet in Times Square. Petersen will then travel across the country with Corny the Clown, visiting franchises and shopping malls.

Burger Planet was founded in 1934. Its headquarters are in Gary, Ind. There are nearly 9,000 Burger Planet franchises world wide. They have served over 52 billion customers.

For more information contact: Kate Reeves at (801) 722-9569 or e-mail at kate.reeves@aggiemail.usu.edu.

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